Published by Daclaud Lee at November 15, 2022

The Best Cyber Monday Strategies

By Daclaud Lee, Project Manager / SEO Consultant at Archmore Business Web

Cyber Monday is one of the most important days of the year for sales next to Black Friday. Just like you, many business owners are trying to figure out what it will mean for their bottom line. In this newsletter, I'm going to share my tips on the best Cyber Monday sales strategies and how to leverage the holiday season.

Our digital marketing consultants have come up with a few strategies for you to boost your Cyber Monday sales! Our digital marketing consultants have put together a list of tips to help you make the most of this opportunity, including the following listed below!

Take Your Cyber Monday Sales to the Next Level!

You have worked hard and now is the time for your Cyber Monday Sales. But, although you are doing great, are you ready? Take it up a notch! We have the experience and expertise to optimize your website for keyword searches as well as craft next level graphic design, social media and email marketing campaigns to get your Cyber Monday sales to the next level!

What Is Cyber Monday?

Cyber Monday is a marketing term referring to the first Monday after the Thanksgiving holiday in the United States. The term refers to the increase in online shopping and sales on that Monday compared with both Thanksgiving Sunday and Black Friday, the day following Thanksgiving.

It was first used in 2005 by Shop.org, an online retail trade association. The term gained currency after it was popularized by Amazon early the following year, but it is not an officially recognized marketing term, nor is its meaning standardized or restricted to shopping on the web."

Leverage Social Media Ads

Social media marketing is a powerful tool that can be used to promote your product or business. The algorithms will generally match your ad with customers who are interested in your product, making the chances of turning them into buyers much higher than if you did not advertise on social media at all. You can create ads on Facebook, Instagram, Twitter and even Reddit for maximum effect and outreach.

Create Cyber Monday Landing Pages

So you have your Cyber Monday ads running and traffic is coming in, now what? To convert those visitors into buyers you need a good landing page. A landing page is a webpage that's designed to capture the interest of a website visitor and guide them towards making a purchase. Landing pages are often used in business-to-consumer (B2C) environments to sell products directly to customers online. For example, if your company sells shoes online, a landing page can be used to promote specific shoe or boot sales.

Partner With Influencers

If you have a new product or Cyber Monday deals, then you can potentially partner with popular influencers on YouTube or Tik Tok. Ask for the influencer to create a video about your product and promote it as a Cyber Monday deal so that it gets more views and increases sales.

Have An Email Campaign

Always be sure to build your email list! Sign up forms will ask customers for their email address and offer a discount on an order as an incentive. Once they sign up, you will have access to them whenever you send out promotions. You will be able to send out exclusive Cyber Monday discounts, sales, new products and more directly to their inbox.

Advertise Cyber Monday Early

If you haven't noticed, Black Friday is starting to come early every year. As a matter of fact, Black Friday was all month in 2022. This could mean two things:

1) People are getting excited earlier because they know they don't have to wait as long

2) People are starting their holiday shopping earlier.

This is good news for eCommerce marketers as shoppers are spending more and more online with each passing year (millennials and Gen Z especially).

Create a Sense of Urgency

If you’re a business wanting to drive a rush of keen buyers to your sales promotions, creating a sense of urgency is an effective approach. Countdown timers are a great tool to achieve just that and wherever they're used, they are an effective psychological trigger which can help you get undecided consumers to act and make that final click through.

Daclaud Lee Dublin Ohio

By Daclaud Lee, Project Manager and SEO Consultant at Archmore Business Web.

Daclaud is an award winning SEO and digital marketing consultant. He has a Bachelor of Science in Digital Marketing and has been practicing SEO, web development and social media advertising since 2009.