May 2, 2016
The Digital Marketing Journal
This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
May 9, 2016
What techniques and technologies are the new websites using? Most people want to use the latest things, the newest designs or the leading edge of technology. This is understandable. If you are getting a new website or embarking on a new marketing program, you want to stay on top of things. Here are a few new things businesses are doing today both from a technology and design point of view: Websites have grown wider to accommodate the wider screens of desktops. The width of most websites adjusts dynamically which means that as the site loads on your desktop or mobile device its width will automatically change to look good and accommodate the size of the screen. In the case of […]
May 26, 2016
1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
June 22, 2016
#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
July 26, 2018
What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
September 13, 2018
Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto StockSnap.io Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
October 1, 2018
How important is the use of Social Media?
In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
July 12, 2019
This is written for savvy business people who do not work with the internet all day.
In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything.
Do you want to take advantage of the web to improve your business sales?
August 14, 2019
We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.
May 2, 2016
May 9, 2016
What techniques and technologies are the new websites using? Most people want to use the latest things, the newest designs or the leading edge of technology. This is understandable. If you are getting a new website or embarking on a new marketing program, you want to stay on top of things. Here are a few new things businesses are doing today both from a technology and design point of view: Websites have grown wider to accommodate the wider screens of desktops. The width of most websites adjusts dynamically which means that as the site loads on your desktop or mobile device its width will automatically change to look good and accommodate the size of the screen. In the case of […]
May 26, 2016
1. Website Analytics For all but very big websites Google analytics is enough. If you do not install analytics the data will be lost. You will not get information about your website visitors before the analytics is installed. It is free and takes minutes to install. 2. Website Meta Data optimized for your sales Almost any web developer will install much of the ‘Meta’ information but it may not be useful to help google channel the correct web searchers to your website. Usually you are paying for this anyway; why not have it done to aid product marketing in the first place? 3. Simple page addresses containing your main search word When you add pages to your website about a […]
June 22, 2016
#1 Your website needs to be easy to navigate – Viewers should be able to find what they are looking for. If you have a small 5 – 10 page website it is not hard to accomplish this but as your website grows it is more difficult to make the navigation intuitive. You should be aware of the top things visitors of your website want to find out and you need to make these things very easy to locate. Different techniques can be employed but they will depend on the details of our business and the website. Here are some techniques we use depending on the client: Search box function – this technology will search your entire site for the […]
July 26, 2018
What is a CTA? A CTA is short for Call to Action. It is a term that is used in advertising and marketing and the goal is to get a response out of a customer. It can be an image, a line of text or a button that encourages a visitor to you website to “take action”. The best examples of a CTA are “click here” or “call now”. The best call to action triggers should captivate the visitor. The information presented about CTAs are complied through resources within the SEO community such as Hubspot and Moz and reiterated below. CTAs for Lead Generation If you are a business, then Without a doubt your call to action should be used […]
September 13, 2018
Websites that offer free stock photos I’ll save you some time. In a nutshell: here is a list of 10 websites that provide free stock photos. But before you go charging off downloading these free stock photos, I would highly recommend that you read through each free stock photo website’s terms of service first, just so you don’t violate any license agreements. That being said, I also encourage you to read through this entire article, just so understand that “free stock photos” doesn’t mean you can use them for anything. Updated: October 31, 2018 Stockvault Bara Art FindAPhoto StockSnap.io Komboom Pics Pexels Unsplash Pixabay Foter Burst Pikwizard Free Stock Photos: Pros and Cons Who doesn’t like free stock photos? I […]
October 1, 2018
How important is the use of Social Media?
In my business, I am frequently asked by my clients if they should be using social media sites. Social media has been all the rage and is not likely to go away. Therefore, it seems like the thing to do. Of all those people visiting Facebook, for example, surely some of them would see your information and decide to do business with you or visit your website. I am going to refer to Facebook a lot in this post but you can substitute any other social media platform.
July 12, 2019
This is written for savvy business people who do not work with the internet all day.
In business it is important to not just do things right but you must do the RIGHT things RIGHT. Acknowledging you cannot do everything.
Do you want to take advantage of the web to improve your business sales?
August 14, 2019
We are frequently asked about purchasing for our clients multiple domain names for their websites. The theory is, for example, if you are a family law attorney practicing in Columbus Ohio, it would help you get your website listed early in searches if you had multiple domain names each containing your specialty areas and locations.