The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
September 21, 2022

I Just Joined Panera’s Unlimited Sip Club

If you drink coffee or tea, then you should too! I just joined Panera Bread’s unlimited sip club on September 18, 2022 because I received an email from them stating that I would have one month free. I have no regrets because and it is totally awesome! I can get just about any beverage I want (exceptions apply) from any Panera store anytime I wan for a monthly subscription fee of $10.99!
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
October 1, 2022

Walmart’s Fat Girl Costume | eCommerce Horror

Happy Halloween, folks and welcome to our newest series: SEO Horror stories. This one is about the consequences of cancel culture and how you need to be politically correct with your content, or else you will get hunted down and cancelled!  The Twitter mob is relentless and they will burn you at the stake if they suspect you are a vampire or a witch (I'm only using these terms facetiously because this is a Halloween SEO horror article).  
October 15, 2022

McDonald’s Failed Twitter Campaign | Social Media Horror

This week's Digital Marketing Horror Story is about #McDStories, a failed hashtag that was more harmful than helpful to their brand. Lucky for Mc Donald's, they are still a popular restaurant in spite of all the negative publicity.
October 24, 2022

Halloween Fast Food Home Pages 2022

Halloween is one of the most profitable holidays for many retailers. In the fast food industry, however, there are several aspects that differ from traditional shopping and offer entirely new challenges — such as restaurants having to make their home page visually appealing and relevant to customers before producing costumes that reflect the concept of a brand. Families with children are especially in need of healthy options during this time of year, so finding ways to increase sales at these restaurants can be crucial.
November 1, 2022

How To Get More Downloads For Your Restaurant App

After you have created or updated your app, it's time to tell the world about it. How will you let people know about it? Here are some easy ways to promote your app and get more downloads! Promote your app using custom marketing materials. We can help you make custom posters, banners, stickers and more to advertise your brand and app. If you still need help getting an app for your business, we can do that too!
November 9, 2022

Black Friday Deals Are Coming Early!

Hey, what's up with this Black Friday early sales thing? Is it just me or have these deals gotten ridiculous? I mean seriously, Halloween was just yesterday and before I knew it, Walmart, Home Depot, Lowes and many other retailers were already promoting Black Friday deals.
September 21, 2022

I Just Joined Panera’s Unlimited Sip Club

If you drink coffee or tea, then you should too! I just joined Panera Bread’s unlimited sip club on September 18, 2022 because I received an email from them stating that I would have one month free. I have no regrets because and it is totally awesome! I can get just about any beverage I want (exceptions apply) from any Panera store anytime I wan for a monthly subscription fee of $10.99!
September 22, 2022

GIFs Are For Boomers

The GIF has been used by people over the years to add a little bit of humor to their blogs and other online publishing platforms. However, after years of being popular it appears as though Gen Z has taken over - and with them come new ways to communicate on the internet. In fact, Giphy says that those numbers are slowly declining as Gen Z continues its takeover of the world wide web.
October 1, 2022

Walmart’s Fat Girl Costume | eCommerce Horror

Happy Halloween, folks and welcome to our newest series: SEO Horror stories. This one is about the consequences of cancel culture and how you need to be politically correct with your content, or else you will get hunted down and cancelled!  The Twitter mob is relentless and they will burn you at the stake if they suspect you are a vampire or a witch (I'm only using these terms facetiously because this is a Halloween SEO horror article).  
October 15, 2022

McDonald’s Failed Twitter Campaign | Social Media Horror

This week's Digital Marketing Horror Story is about #McDStories, a failed hashtag that was more harmful than helpful to their brand. Lucky for Mc Donald's, they are still a popular restaurant in spite of all the negative publicity.
October 24, 2022

Halloween Fast Food Home Pages 2022

Halloween is one of the most profitable holidays for many retailers. In the fast food industry, however, there are several aspects that differ from traditional shopping and offer entirely new challenges — such as restaurants having to make their home page visually appealing and relevant to customers before producing costumes that reflect the concept of a brand. Families with children are especially in need of healthy options during this time of year, so finding ways to increase sales at these restaurants can be crucial.
November 1, 2022

How To Get More Downloads For Your Restaurant App

After you have created or updated your app, it's time to tell the world about it. How will you let people know about it? Here are some easy ways to promote your app and get more downloads! Promote your app using custom marketing materials. We can help you make custom posters, banners, stickers and more to advertise your brand and app. If you still need help getting an app for your business, we can do that too!
November 9, 2022

Black Friday Deals Are Coming Early!

Hey, what's up with this Black Friday early sales thing? Is it just me or have these deals gotten ridiculous? I mean seriously, Halloween was just yesterday and before I knew it, Walmart, Home Depot, Lowes and many other retailers were already promoting Black Friday deals.