The Digital Marketing Journal

This is our digital marketing journal. We talk about all things related to Digital Marketing, SEO and Website design.
March 23, 2022

What is a CTA in Web Design?

A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 28, 2022

Optimizing Google Image Search to Drive More Traffic

Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
April 4, 2022

How Can Thin Content Hurt Your SEO?

As a website owner, do you wonder if content can help or hurt your SEO? In other words, will the search engines be able to figure out what your website is about and help users find it? Is there a sweet spot when it comes to the amount of content that you need on each page in order for the search engines to properly understand what it’s about?
April 11, 2022

How to Get SEO Traffic WITHOUT Link Building

As an SEO professional, I personally I hate link building. For me it's like pulling teeth. I simply don't enjoy soliciting other web masters for backlinks, so I don't do it. There are many ways to get your website ranked high in the search engines without having to ask for a single backlink. The old saying goes: "content is king", which is why I always focus primarily on content and on page SEO.
April 20, 2022

Akron, Ohio Business Associations

Akron is home to many significant business properties. The most prominent industries are education, steel and aviation. However there are also several industry groups that serve the area. The following list of business associations serves the Akron Ohio area:
April 21, 2022

Elon Musk Secures $43 Billion to Buy Twitter

Elon Musk said in a filing in April 13, 2022 that he had financed his proposed buyout of Twitter shares at $54.20 per share for 100% ownership valued at $43.5 billion dollars. The filing shows a group of banks led by Morgan Stanley is prepared to lend Musk $25.5 billion, including a separate $12.5 billion loan pledged to the value of Musk's Tesla shares.
April 25, 2022

Top 5 Digital Marketing Strategies to Boost Website Traffic

The way companies operate, interact, and engage with their customers have changed significantly with the evolution of technology. The definition of marketing has changed to include online marketing, which helps companies reach potential customers from across the globe. So, it is no surprise that every organization constantly strives to increase its website traffic significantly. 
May 16, 2022

Does Google Re-Write Your Meta Descriptions?

Google’s algorithm is rewriting Meta Descriptions about 63% - 70% of the time, on average. This is according to data collected by Ahrefs and Search Engine Journal. This means that if you click on a result from Google’s Search Engine Results Pages (SERPs), and then you click on the title, only to see that it has been rewritten by Google - you are part of a growing trend; it’s not just you.
March 23, 2022

What is a CTA in Web Design?

A call to action is one of the most important parts in any page because it shows the flow path for the user, which suggests where and how will they continue navigating through your site. The goal is to typically aim at increasing conversions through continuing visitor engagement, whether that be requesting more information, submitting their email address, or completing a sale.
March 28, 2022

Optimizing Google Image Search to Drive More Traffic

Images are a powerful, but underrated tool to attract traffic from many sources. They make searches and social shares visual, and a picture is worth a thousand clicks. In this section, I’ll share with you some of my methods for using images to drive more visitors to your website.
April 4, 2022

How Can Thin Content Hurt Your SEO?

As a website owner, do you wonder if content can help or hurt your SEO? In other words, will the search engines be able to figure out what your website is about and help users find it? Is there a sweet spot when it comes to the amount of content that you need on each page in order for the search engines to properly understand what it’s about?
April 11, 2022

How to Get SEO Traffic WITHOUT Link Building

As an SEO professional, I personally I hate link building. For me it's like pulling teeth. I simply don't enjoy soliciting other web masters for backlinks, so I don't do it. There are many ways to get your website ranked high in the search engines without having to ask for a single backlink. The old saying goes: "content is king", which is why I always focus primarily on content and on page SEO.
April 20, 2022

Akron, Ohio Business Associations

Akron is home to many significant business properties. The most prominent industries are education, steel and aviation. However there are also several industry groups that serve the area. The following list of business associations serves the Akron Ohio area:
April 21, 2022

Elon Musk Secures $43 Billion to Buy Twitter

Elon Musk said in a filing in April 13, 2022 that he had financed his proposed buyout of Twitter shares at $54.20 per share for 100% ownership valued at $43.5 billion dollars. The filing shows a group of banks led by Morgan Stanley is prepared to lend Musk $25.5 billion, including a separate $12.5 billion loan pledged to the value of Musk's Tesla shares.
April 25, 2022

Top 5 Digital Marketing Strategies to Boost Website Traffic

The way companies operate, interact, and engage with their customers have changed significantly with the evolution of technology. The definition of marketing has changed to include online marketing, which helps companies reach potential customers from across the globe. So, it is no surprise that every organization constantly strives to increase its website traffic significantly. 
May 16, 2022

Does Google Re-Write Your Meta Descriptions?

Google’s algorithm is rewriting Meta Descriptions about 63% - 70% of the time, on average. This is according to data collected by Ahrefs and Search Engine Journal. This means that if you click on a result from Google’s Search Engine Results Pages (SERPs), and then you click on the title, only to see that it has been rewritten by Google - you are part of a growing trend; it’s not just you.